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TechERA – K-12 Education Market and Product Experts

With over 20 years experience as consultants in the K-12 education technology market, TechERA is highly qualified to help your company establish and maintain successful ventures in the rapidly expanding instructional technology space.

TechERA’s Qualifications and Expertise

Knowledge of Market Successes and Failures

  • Historical knowledge of market conditions impacting success and failure of educational technology products and companies
  • Knowledge of current demands and challenges in the K-12 educational technology market and product and company features required to meet them

Market Research

  • Historical knowledge of the use of technology in K-12 education, and historical basis for current technology use
  • Knowledge of current and evolving K-12 trends impacting the demand for – and use of – educational technology in schools and at home

Product Directions

  • Knowledge of how mobile devices and universal access to technology is impacting product design and offerings.
  • Knowledge of how both traditional and more recent products are evolving to meet new K-12 educational technology market demands
  • Knowledge of how new entrants into the K-12 market are changing the nature of educational technology solutions to meet new demands

Entering the Education Market

  • Knowledge of criteria for success in the educational technology market – content, design and positioning
  • Knowledge of the sales process for successful selling into the K-12 market
  • Knowledge of the K-12 decision-making and buying processes
  • Knowledge of pricing, implementation and customer support models

Competitive Research

  • Knowledge of key players and new entrants in the various segments of the K-12 educational technology market: instruction, assessment, data management, and integrated technology solutions
  • Knowledge and in-depth research of how various K-12 products compare – and how evolving products and new entrants are impacting the competitive landscape