Today, TechERA is focused on consulting services to businesses in and entering the K-12 community.
The company was founded July 1, 1993 to:
- Work with educators to help them develop, implement and support their instructional and administrative technology plans including the Internet, intranets and extranets.
- Work with very small to very large companies evaluating the K-12 education market and building their business, marketing and sales plans to enter or expand into the K-12 market.
- Give feedback to clients on marketing and public relations programs and promotional collaterals developed by other groups or agencies. This includes school districts and schools promoting their plans and technology based programs to their stakeholders, within the district and the community.
The basis for our work with our clients is found in our name TechERA, an acronym for Technology for Education Reform and Accountability. Or, the Technology Era. Technology and technology based products can help students, teachers and administrators in accomplishing their goals. TechERA is helping educators and education oriented companies to meet this objective.
TechERA personnel have worked for and with K-12 schools for many years, and with very small start-up companies to large corporations. Being educators and entrepreneurs ourselves, we understand the need to be affordable. TechERA consultants are experienced and affordable!
The two co-founders and principals in the current services are:
Al MacIlroy, co-founder, CEO and President of Techera, has 35 years total experience focused on developing teams, new businesses in multiple markets with industry-leading new products and special application development. He was active in product marketing, marketing, sales, vendor partnerships & alliances, multiple sales channels, new product development - hardware & software, customer technical support, strategic & tactical planning and implementation of innovative products & programs. Integrity and teamwork drive him in his life and career.
The last 18 years he worked with educators and for companies serving the K-12 education market with industry-leading technology based products and services. This included districts and schools facilitating instructional technology planning and developing tools to facilitate these efforts.
Before entering the K-12 market he held management positions with Hewlett-Packard. In the K-12 market he held executive positions with Jostens Learning (now Compass Learning), Computer Curriculum Corporation (now Pearson Digital Learning), and JDL Technologies. He has done consulting work for start-up companies, and start-up ventures within established companies pursuing the K-12 education market.
Al has been a panelist and speaker nationally regarding instructional technology utilization by educators and students in K-12.
He is currently a member of SIIA.
Toni Morgan is Executive VP at TechERA, the company she originally co-founded in 1993 with Al MacIlroy to help education technology companies build their business, marketing, and sales plans to enter or expand into the K-12 technology market.
In addition to classroom teaching experience, she has spent over 35 years in the education industry dedicated to research, development and marketing of technology-based curriculum and instructional learning and management systems. Toni has held senior positions with leading technology companies including Jostens Learning (now Compass Learning), Computer Curriculum Corporation (now Pearson Digital Learning), and the Walt Disney Company, where she was responsible for the development and launch of Disney’s first educational computer programs.
Most recently she was responsible for marketing and market research at MIND Research Institute, the developer of the unique visual courseware, ST MathTM.
She is currently a member of the SIIA Member Programs Committee and a member of ASCD and ISTE.